Effect of micro factors on financial performance of manufacturing firms in Kenya
Mutunga, Dorothy Koki
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The assessment and projections of economic growth of Kenya is pegged on the increase in the contribution of the manufacturing sector to the economy. However, this has not been achieved despite prominence in the government development blueprints such as Vision 2030. In reality, the performance and contribution of the Kenyan manufacturing firms to the economy has been worrying especially in the wake of realizations that other sectors of the economy such as real estate and telecommunications have surpassed it on the contribution to the GDP. In Kenya, Manufacturing share of total Kenyan economic output has stagnated at 10 with a declining contribution to total wage employment. It is this fact that necessitated an enquiry on the role of micro factors on the financial performance of manufacturing firms in Kenya. The specific objectives were; examine the relationship between production capacity and firm financial performance; to establish the relationship between management practices and firm financial performance, to determine effect of operations practices and firm financial performance, and to establish the moderating effect of firm size on micro factors on firm’s financial performance. Agency theory is used as the foundational theory, with enforcements from wealth maximization theory and the resources based theory. The research design was descriptive research design. Data was collected using a self-administered questionnaire, from a population of 180 manufacturing firms in Kenya. The response rate was 95%. Descriptive statistics, correlation and regression techniques were used to analyze the data. The results of the study show a statistically positive and significant direct relationship between micro factors on firm financial performance. The results show that relationship between micro factors and firm financial performance is moderated by firm size. This study contributes to the understanding of the link between micro factors, size of the firm and firm financial performance, while at the same time confirms the findings of previous studies that have found a significant positive relationship. The study has empirically confirmed that firm size moderates the relationship between macro factors and firm financial performance.